SEO & Content
International SEO and Hreflang for B2B Expansion
Structuring multi-region, multi-language sites correctly.
SEO
26 posts
SEO & Content
Link Building for B2B: Tactics That Aren't Spam
Earning authoritative links through genuine value.
SEO & Content
How to Conduct a Content Gap Analysis
Finding the topics competitors rank for and you don't.
SEO & Content
Long-Tail Strategy: Capturing Demand Before Competitors
Winning specific, high-intent long-tail queries early.
SEO & Content
SEO Reporting: Dashboards Executives Actually Read
Reporting that connects SEO to outcomes leaders care about.
SEO & Content
How to Win Featured Snippets for B2B Queries
Formatting content to capture snippet and answer boxes.
SEO & Content
The Pillar Page Blueprint for B2B
Structuring pillar pages that anchor topic clusters.
Web & Performance
How to Audit Your Website's Information Architecture
Auditing IA for findability and conversion.
SEO & Content
How to Build a Keyword-to-URL Map
Mapping target keywords to URLs to avoid cannibalization.
SEO & Content
Competitor Comparison Pages That Rank and Convert
A template for vs/alternatives pages that win both ways.
SEO & Content
Schema Markup for B2B: The Types That Matter
The structured data types worth implementing for B2B.
SEO & Content
How to Measure SEO ROI in Pipeline Terms
Connecting organic performance to pipeline and revenue.
SEO & Content
Search Intent Mapping for the B2B Funnel
Mapping queries to funnel stages and content types.
SEO & Content
Content Refresh: A System for Updating Old Posts
A prioritized system for refreshing decaying content.
SEO & Content
The SaaS SEO Playbook: From Zero to Pipeline
A staged SEO playbook tailored to SaaS growth.
SEO & Content
E-E-A-T for B2B: Building Author Authority That Ranks
Demonstrating experience, expertise, and trust in B2B content.
Web & Performance
How to Plan a Website Redesign Without Tanking SEO
Protecting rankings and traffic through a redesign.
SEO & Content
Internal Linking Strategy for Compounding Authority
Using internal links to build and distribute authority.
SEO & Content
How to Write Content Briefs That Scale Quality
Briefs that keep quality high as you scale output.
SEO & Content
GEO: Optimizing for AI Overviews and ChatGPT Search
Making content citable by AI search engines.
SEO & Content
Programmatic SEO for B2B: When It Works and When It Backfires
Where programmatic pages create value and where they create bloat.
SEO & Content
Technical SEO Audit Checklist for B2B Sites
A practical technical SEO audit you can run yourself.
SEO & Content
Keyword Research for B2B: Intent Over Volume
Prioritizing keywords by intent and pipeline value, not volume.
SEO & Content
Topic Clusters: A Practical Hub-and-Spoke Guide
Planning and building hub-and-spoke topic clusters.
SEO & Content
How to Build a Content Engine That Compounds
Designing a content operation that gains momentum over time.
SEO & Content
The B2B SEO Strategy Framework for 2026
An end-to-end SEO strategy framework built around pipeline.