Marketing Operations
Building an Internal Marketing Ops Request Queue
An intake and prioritization process for ops requests.
RevOps
23 posts
Marketing Operations
Operationalizing Product-Led Growth Signals
Turning product usage signals into routed, actionable ops.
Marketing Operations
How to Migrate CRMs Without Losing Pipeline
A migration plan that protects pipeline and data integrity.
Marketing Operations
Closed-Loop Reporting: Connecting Revenue Back to Campaigns
Wiring revenue data back to the campaigns that earned it.
Marketing Operations
The Marketing Ops Hiring Guide: Roles, Skills, and Ladders
Defining ops roles, skills, and a career ladder as you scale.
Strategy & Demand Gen
The Case for Marketing Infrastructure Over Campaigns
Why durable infrastructure beats one-off campaigns.
Strategy & Demand Gen
From MQL to Revenue: Fixing a Leaky Funnel
Diagnosing and fixing conversion leaks across the funnel.
Marketing Operations
Account and Territory Routing for ABM Programs
Routing logic purpose-built for account-based programs.
Marketing Operations
How to Audit Your Martech Stack for Redundant Tools
Finding overlap and waste in your tooling spend.
Marketing Operations
Consent and Compliance: GDPR and CCPA for Marketing Ops
Operationalizing consent and privacy across your stack.
Marketing Operations
From Spreadsheets to Systems: Scaling Ops Without Chaos
Knowing when and how to graduate from spreadsheets to real systems.
Marketing Operations
Marketing Ops Metrics: The Dashboard Every B2B Team Needs
The core ops health metrics and how to dashboard them.
Marketing Operations
The Sales-Marketing SLA: How to Write One That Sticks
Drafting a service-level agreement both teams will honor.
Marketing Operations
Workflow Automation: 12 B2B Plays Worth Building First
The highest-leverage automations to build before anything else.
Marketing Operations
The Cost of Bad Data: Quantifying Pipeline Leakage
A model for putting a dollar figure on poor data quality.
Marketing Operations
Deduplication in Your CRM: Strategy, Tools, and Workflows
Preventing and resolving duplicate records at scale.
Marketing Operations
Lifecycle Stages: Designing a B2B Funnel That Maps to Reality
Defining lifecycle stages that reflect how buyers actually move.
Marketing Operations
The RevOps Operating Model: Aligning Sales, Marketing, and CS
Structuring a RevOps function that aligns the full revenue team.
Marketing Operations
Building a Single Source of Truth Across Your Martech Stack
Reconciling overlapping tools into one trustworthy data layer.
Marketing Operations
Lead Scoring Models That Sales Will Actually Trust
Building demographic + behavioral scoring that sales believes and acts on.
Marketing Operations
CRM Data Hygiene: A Practical Cleanup System for B2B Teams
A standing system for keeping CRM data clean instead of one-off cleanups.
Marketing Operations
The B2B Lead Routing Playbook: Rules That Actually Convert
Designing routing rules that get leads to the right rep fast without leakage.
Marketing Operations
How to Run a Marketing Operations Audit (Step-by-Step Framework)
A repeatable framework for auditing your marketing ops, scoring maturity, and prioritizing fixes.