Web & Performance
Building Interactive Calculators and Tools for Lead Gen
Designing interactive tools that capture qualified demand.
Lead Generation
6 posts
Marketing Operations
Progressive Profiling Without Killing Conversions
Capturing richer lead data without form fatigue.
Web & Performance
Building a Resource Center That Generates Leads
Designing a gated/ungated resource hub that converts.
Web & Performance
Forms, Funnels, and Friction: Optimizing the Path to Demo
Reducing friction on the highest-value conversion path.
Marketing Operations
Lead Scoring Models That Sales Will Actually Trust
Building demographic + behavioral scoring that sales believes and acts on.
Marketing Operations
The B2B Lead Routing Playbook: Rules That Actually Convert
Designing routing rules that get leads to the right rep fast without leakage.