Strategy & Demand Gen
Marketing and Finance Alignment: Speaking the Same Numbers
Getting marketing and finance to agree on the numbers.
Analytics
21 posts
Web & Performance
Tracking Web Vitals in Production with RUM
Measuring real-user performance and acting on it.
Strategy & Demand Gen
Event Marketing ROI: Making the Math Work
Measuring and improving the return on events.
SEO & Content
SEO Reporting: Dashboards Executives Actually Read
Reporting that connects SEO to outcomes leaders care about.
Marketing Operations
Closed-Loop Reporting: Connecting Revenue Back to Campaigns
Wiring revenue data back to the campaigns that earned it.
Strategy & Demand Gen
Demand Gen Forecasting: Models That Survive Reality
Forecasting pipeline with models you can defend.
Strategy & Demand Gen
From MQL to Revenue: Fixing a Leaky Funnel
Diagnosing and fixing conversion leaks across the funnel.
Strategy & Demand Gen
The Metrics That Actually Predict B2B Growth
Leading indicators worth managing to.
Marketing Operations
Marketing Ops Metrics: The Dashboard Every B2B Team Needs
The core ops health metrics and how to dashboard them.
Web & Performance
A/B Testing for B2B: Statistical Rigor on Low Traffic
Running valid experiments when traffic is limited.
Web & Performance
Analytics Setup: GA4, Server-Side Tracking, and Privacy
A privacy-conscious analytics setup that survives tracking loss.
SEO & Content
How to Measure SEO ROI in Pipeline Terms
Connecting organic performance to pipeline and revenue.
Marketing Operations
The Cost of Bad Data: Quantifying Pipeline Leakage
A model for putting a dollar figure on poor data quality.
Web & Performance
The Cost of Slow: How Performance Affects B2B Pipeline
Tying site speed to conversion and pipeline outcomes.
Marketing Operations
How to Build a Marketing Data Warehouse on a Budget
A lean reference architecture for centralizing marketing data.
Strategy & Demand Gen
Building a Marketing Budget from First Principles
Constructing a defensible budget from goals up.
Marketing Operations
UTM Governance: A Naming Convention That Survives Scale
A UTM taxonomy and governance process that keeps reporting clean.
Strategy & Demand Gen
How to Set Marketing Goals That Tie to Revenue
Goal-setting that ladders up to revenue, not vanity.
Web & Performance
Conversion Rate Optimization: A Systematic Approach
A disciplined CRO process from hypothesis to learning.
Marketing Operations
Marketing Attribution Models Explained for B2B (Without the Jargon)
First-touch, multi-touch, and data-driven attribution for long B2B cycles.
Strategy & Demand Gen
The Pipeline Math Every Founder Should Know
Working backward from revenue targets to activity.