Web & Performance
Adding Fast Site Search to a Static B2B Site
Implementing instant, client-side site search on a static stack.
Web & Performance
28 posts
Web & Performance
Tracking Web Vitals in Production with RUM
Measuring real-user performance and acting on it.
Web & Performance
Building Interactive Calculators and Tools for Lead Gen
Designing interactive tools that capture qualified demand.
Web & Performance
How to Choose Between WordPress and a Modern Stack
An honest comparison for marketing-site platform decisions.
Web & Performance
CDN, Caching, and Edge: Speeding Up Global B2B Sites
Edge delivery and caching strategy for global audiences.
Web & Performance
Component-Driven Development for Marketing Sites
Building marketing sites from a reusable component library.
Web & Performance
Mobile-First Design for B2B Buyers
Designing for B2B buyers who research on mobile.
Web & Performance
The Pricing Page Playbook for B2B
Designing a pricing page that qualifies and converts.
Web & Performance
Micro-Interactions and Motion: When They Help Conversion
Using motion to aid comprehension and conversion, not distract.
Web & Performance
How to Audit Your Website's Information Architecture
Auditing IA for findability and conversion.
Web & Performance
Web Security Basics Every Marketing Site Needs
The security baseline every marketing site should meet.
Web & Performance
Building a Resource Center That Generates Leads
Designing a gated/ungated resource hub that converts.
Web & Performance
A/B Testing for B2B: Statistical Rigor on Low Traffic
Running valid experiments when traffic is limited.
Web & Performance
Analytics Setup: GA4, Server-Side Tracking, and Privacy
A privacy-conscious analytics setup that survives tracking loss.
Web & Performance
Static vs. Dynamic: Choosing the Right Rendering Strategy
SSG, SSR, and hybrid rendering decisions for marketing sites.
Web & Performance
The Cost of Slow: How Performance Affects B2B Pipeline
Tying site speed to conversion and pipeline outcomes.
Web & Performance
Image Optimization: WebP, AVIF, and Responsive Images
Modern image formats and responsive delivery for speed.
Web & Performance
Forms, Funnels, and Friction: Optimizing the Path to Demo
Reducing friction on the highest-value conversion path.
Web & Performance
Design Systems for Marketing Teams
Building a design system marketers and devs can share.
Web & Performance
How to Plan a Website Redesign Without Tanking SEO
Protecting rankings and traffic through a redesign.
Web & Performance
Web Accessibility for B2B: WCAG Without the Fear
A pragmatic path to meaningful WCAG conformance.
Web & Performance
Conversion Rate Optimization: A Systematic Approach
A disciplined CRO process from hypothesis to learning.
Web & Performance
Designing High-Converting B2B Landing Pages
Landing page anatomy proven to convert B2B traffic.
Web & Performance
Headless CMS for B2B Marketing Teams: A Buyer's Guide
Choosing a headless CMS that marketers can actually use.
Web & Performance
Page Speed Optimization: A Field-Tested Checklist
A prioritized checklist for making sites genuinely fast.
Web & Performance
Why We Build B2B Sites on Astro (and When We Don't)
Where Astro shines for marketing sites and where it doesn't fit.
Web & Performance
Core Web Vitals: A Developer's Optimization Playbook
Hands-on techniques to pass CWV across LCP, INP, and CLS.
Web & Performance
The B2B Website Architecture That Converts
Information architecture and structure for sites that convert.