Strategy & Demand Gen
The 90-Day Plan for a New B2B Marketing Leader
A structured first 90 days for a new marketing leader.
Strategy & Demand Gen
28 posts
Strategy & Demand Gen
Marketing and Finance Alignment: Speaking the Same Numbers
Getting marketing and finance to agree on the numbers.
Strategy & Demand Gen
How to Build a Thought Leadership Program
Operationalizing thought leadership that builds authority.
Strategy & Demand Gen
Event Marketing ROI: Making the Math Work
Measuring and improving the return on events.
Strategy & Demand Gen
Demand Gen Forecasting: Models That Survive Reality
Forecasting pipeline with models you can defend.
Strategy & Demand Gen
How to Run Win/Loss Analysis That Changes Strategy
A win/loss program that actually informs decisions.
Strategy & Demand Gen
The Case for Marketing Infrastructure Over Campaigns
Why durable infrastructure beats one-off campaigns.
Strategy & Demand Gen
From MQL to Revenue: Fixing a Leaky Funnel
Diagnosing and fixing conversion leaks across the funnel.
Strategy & Demand Gen
Building a Referral and Partner Pipeline
Designing referral and partner motions that scale.
Strategy & Demand Gen
Pricing Strategy for B2B: Packaging and Positioning
Packaging and pricing decisions that shape demand.
Strategy & Demand Gen
How to Build a Customer Marketing Motion
Growing revenue from existing customers deliberately.
Strategy & Demand Gen
The Metrics That Actually Predict B2B Growth
Leading indicators worth managing to.
Strategy & Demand Gen
Brand vs. Demand: Resolving the False Tradeoff
Balancing brand and demand investment over time.
Strategy & Demand Gen
Channel Strategy: Where B2B Buyers Actually Are in 2026
Choosing channels based on where buyers actually spend attention.
Strategy & Demand Gen
How to Run a Quarterly Marketing Planning Sprint
A focused quarterly planning ritual that aligns the team.
Strategy & Demand Gen
Competitive Intelligence: A Repeatable Research Process
A standing process for tracking competitors.
Strategy & Demand Gen
The Founder's Guide to First Marketing Hires
Who to hire first and how to set them up to win.
Strategy & Demand Gen
Building a Marketing Budget from First Principles
Constructing a defensible budget from goals up.
Strategy & Demand Gen
Buyer Journey Mapping for Complex B2B Sales
Mapping multi-stakeholder journeys to content and motion.
Strategy & Demand Gen
How to Set Marketing Goals That Tie to Revenue
Goal-setting that ladders up to revenue, not vanity.
Strategy & Demand Gen
The B2B Content-to-Pipeline Model
Connecting content investment to pipeline outcomes.
Strategy & Demand Gen
Demand Capture vs. Demand Creation: Budget Allocation
Splitting budget between capturing and creating demand.
Strategy & Demand Gen
How to Build a Messaging Hierarchy That Sales Reuses
A message architecture that travels across the funnel.
Strategy & Demand Gen
Account-Based Marketing: A Starter Operating Model
Launching ABM without over-engineering it.
Strategy & Demand Gen
The Pipeline Math Every Founder Should Know
Working backward from revenue targets to activity.
Strategy & Demand Gen
Positioning for B2B: A Framework That Sharpens Your Message
A practical positioning framework for crowded markets.
Strategy & Demand Gen
ICP Definition: A Workshop You Can Run This Week
A facilitated process to define your ICP with evidence.
Strategy & Demand Gen
Building a B2B Demand Generation Engine from Scratch
Standing up a demand gen engine step by step.